Start-up your own Signs Express centre with an investment of £65,000 and achieve £500,000+ turnover in the next four years.
Starting-up your own Signs Express franchise business provides aspiring entrepreneurs with the opportunity to leverage an established brand, proven business model, along with extensive training and support, whilst tapping into the lucrative and diverse signage industry.
Our model, your business.
Alternatively, this is where our Conversion model comes into play. If you’re interested in one of our vacant territories, but don’t wish to start from scratch, our conversion model sees us work with you to find an independent signage business for sale (in one of our vacant territories) and then help you to purchase it and convert it to a Signs Express in the process.
This approach allows you to take over an existing business with assets, customers, and local presence — but with the added value of national brand recognition, tried-and-tested systems, and ongoing expert support. Find out more about our Conversion model today.
Why Stoke?
Stoke-on-Trent, known as the “Potteries”, is a major city in Staffordshire with a population of over 250,000 and a rich industrial heritage. It has evolved into a diversified commercial centre with significant activity across manufacturing, logistics, construction, retail, and education. This varied economic base creates consistent demand for a wide range of signage products—from health and safety signage on industrial sites to vehicle graphics for fleets, and branded shopfronts for retail. With multiple business parks, industrial estates, and enterprise zones such as Etruria Valley and Trentham Lakes, the city offers a deep and active pool of potential B2B clients.
Strategically located between Birmingham and Manchester, Stoke is well connected by the A500, A50, and M6, offering excellent logistics and service reach. The city has seen considerable regeneration and infrastructure investment in recent years, including business support initiatives from the Stoke-on-Trent & Staffordshire LEP. Despite its size and economic strength, the signage sector here remains fragmented, presenting Signs Express with an opportunity to capture market share by offering high-quality, consultative services and reliable project management.
