Training & Support

Our business is to make your business successful.

We are dedicated to ensuring your business is a success. Our professional team at the Franchise Support Centre are committed to helping you grow your business and achieve your goals.

You don’t need to be a sign maker to own a sign making business! In fact, 95% of our existing franchisees had no prior sign industry experience. We have franchisees from all walks of life. Businessman to ex-forces, senior managers to an ex-pro golfer. What our franchisees do have in common, is the desire to be their own boss and have the passion and determination to run a successful business.

An advantage of entering into a franchise is that you are running a business for yourself, but not by yourself. We are proud to be British owned and run, with our Norwich based team dedicated to work with you throughout your Signs Express Career.

We provide full and comprehensive training and on-going support in all areas of your business, from operations to marketing, sales to business development, including:

  • Assistance finding business premises and set-up
  • IT set-up and on-going technical support
  • Staff recruitment
  • Online and offline brand exposure
  • National and regional sales lead generation
  • Business plan development
  • Financial reviews
  • Group purchasing power
  • Health & Safety/Insurance compliance
  • New Product Development research

Every new franchisee attends a comprehensive training course held at our Franchise Support Centre, where you get to meet the support team and learn all the aspects of our business.

We make sure you are confident and well versed in all elements of the business, understanding the roles of each of the support staff, so that going forward, you’re in the best possible position to make a success of your business.

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Our Head of Operations, Jeff Bufton, has over 30 years experience in the signage industry and has project managed large-scale installations both in the UK and abroad. 

Jeff oversees the operations team which consists of two further field-based operations managers that work very closely with new franchisees. The operations team assist with locating units for new start-ups, recruiting staff (including interviewing) as well as initial and ongoing training.

They will be with you every step of the way when launching or relaunching a Signs Express centre, ensuring best practice is being adhered to every step of the way.

Marketing & PR

Our Head of Marketing, Sara Jeffery and Marketing Director Mark Harvey, work with a team of experienced marketing professionals supporting her with all aspects of marketing to help promote the brand and generate sales leads.

With two dedicated marketing executives, a digital marketing executive and an in-house designer, the marketing team assist franchisees with specific marketing requirements as well as working closely to ensure Signs Express remains the market-leading sign company in the UK and Ireland.

We are the most searched for signs brand on Google and its the marketing team who continually development content strategies combining SEO with social media, blogs, regular website updates and Google advertising.

Network Development

Aaron Davis, network development director, oversees a team of field-based business development managers. Concentrating on development, Aaron implements strategies aimed at accelerating network growth.

Our business development managers support franchisees with the smooth running of their business, implement strategic growth plans and identify any challenges within the centre.

With a vast array of business mentoring, operational management and growth implementation experience, the network development team are dedicated to making sure you are achieving your goals within the business.


Being the UK and Ireland’s leading sign makers puts us in a fantastic buying position, as does the strength of our network.

Our operations team works tirelessly to negotiate with our approved suppliers to guarantee the best deals out there on products and materials as well as keeping up to date on new product development and the latest innovations.

They are also responsible for making sure that all of our approved suppliers also give us, not only the best possible price but the best service too. All of this information is relayed to our franchisees through regular communications and our state-of-the-art franchisee extranet.


Managing Director, Jon Bean, works closely with our on-site accounts and admin support coordinator, providing advice and practical support on both the software we use and financial management skills.

Jon maintains relationships with all the major banks and will help you set realistic targets in your early years based on previous centres performance. He will also work with you to create a comprehensive business plan to help obtain funding and give you clear goals and objectives. 

On-going annual reviews will also be provided with Jon, to help track your business progress and liaises with our business development managers to realise your ambitions and help fulfil your potential.


Mike Douds, IT manager, works closely with non-executive IT director Mark Poole in implementing our IT and systems strategy.

His main focus is on providing IT solutions, advice and support to the whole network and our Franchise Support Centre, as well as researching new products and services that will add value to our current operation.

Mark Poole looks at the infrastructure for the Signs Express network and identifies new technologies which could help improve our communications and benefit the network.

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